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Finance and PR – The Bottom Line

Rembrandt Communications

CFOs, Before You Turn Down That Public Relations’ Proposal…. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. 5 Reasons to Review That PR Proposal Before It Ends Up In the Trash. However, today’s technology has changed this.

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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City. I start off with this question: What is public relations?

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How to Approach Reputation Management for Nonprofits

Board Effect

If reputation management is one of them, that’s great! There’s no way to predict precisely what could come up that could affect a nonprofit’s reputation. As many nonprofit C-suites have already discovered, it only takes one unforeseen event to affect a nonprofit’s reputation. Reputation Matters. If not, it should be.

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What PCI Compliance Means for Your Business

The Startup Magazine

The payment sector continues to experience innovation as businesses embrace more secure standards, thanks to technology. Businesses do not only focus on protecting data but also guarding their reputation. The customer and public relation matters to businesses. The secret behind this is PCI compliance by businesses.

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10 Big Ideas For Small Business Marketing

YoungUpstarts

by Brian Sutter, Director of Marketing, Wasp Barcode Technologies. Online reviews are a marketing channel. It’s time to get serious about your business’s online reviews. Don’t ignore what’s happening with these reviews. This would include: Any reviews they leave you. What are your plans for 2018?

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Is Your Business Prepared To Handle A Crisis?

YoungUpstarts

On the other hand, a crisis is a problem that can literally destroy the reputation of a business, or destroy the business itself. Is your business prone to failure due to a crisis? Technological. Mitigating a crisis is one thing, but you still may have to rebuild your business, your brand, and most importantly, your reputation.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Improve retention Improve consumer perception Sentiment, testimonials, reviews, customer support and service response time, etc. Naturally, what is popular will get copied in due time, which is why a differentiation strategy is critical for survival. What are you currently doing that’s helping to build loyalty and awareness?