Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. So heres the question that I pose to you - our startup helps software companies develop a scalable revenue engine in the form of software-specific hardware devices.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM doesn’t stop at lead generation or new opportunities. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 7, 2021

Compared to selling sophisticated software bundled with professional services to large enterprise companies (Fortune 500) which involves navigating a lot of complexity in the buying cycle. Again, the way F500 buy software is very different from the way you & I pay for productivity tools or how small businesses buy software.

IP 98

IP Marketing Technical Review Software Review 98

VC Cafe

MARCH 15, 2016

Outbound sales is generally considered more difficult and only worth is when the LTV of a customer justifies having an account executive and a sales development rep dedicated to them, i.e. when the deals are big. The length of a sales cycle varies between products and some times can be excruciatingly long.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

FEBRUARY 1, 2018

More specifically, email drip marketing involves delivering the right content to the right recipient at the right time based on how a user interacts with your brand and where they are in the sales cycle. They recently invited me to try their software by focusing on two contrasting values. And, yes, that includes retention.

Marketing 97

Marketing Campaign Software Review Email 97

Duct Tape Marketing

DECEMBER 12, 2018

He teaches online courses, runs several software businesses and hosts a handful of podcasts from his home. So then, the sales cycle just becomes, “Hey I made this thing, maybe you wanna check it out.” So, if I’m writing the only thing I have open on my computer is my writing software. Check it out.

Sales Cycle 65

Sales Cycle Email Web Canada 65

ConversionXL

MAY 19, 2016

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. While there are a number of different classic funnel stages , for this article, we’re going to use Acquisition -> Activation -> Engagement -> Retention -> Resurrection.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

SEPTEMBER 30, 2020

If integrations are critical to your product, highlight how to integrate with other popular software in users’ tech stack. In our experience, 99% of B2B SaaS products should limit the trial to 14 days, max […] “If you have salespeople, it’ll shorten your sales cycle. No education needed. Image source ).

Customer 121

Customer Sales Cycle Email Missouri 121

ConversionXL

MAY 8, 2019

Designed to collect email addresses, downloadable content is more common in B2B, which has longer sales cycles and a more complex buying process. Downloadable content still has a place in an ecommerce content marketing strategy, especially if you’re selling a high-ticket item that may lengthen the sales cycle.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131