article thumbnail

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Long sales cycles obscure beginning and end of costs. More empowered buyers have resulted in longer sales cycles.

article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways AI’s Role In Sales Might Surprise You

YoungUpstarts

AI can also integrate with existing marketing automation software to find details from your inbox or CRM that are time-consuming to keep up with, such as pulling contact information from an email signature or seeking out a replacement contact after a role change. Shortening the sales cycle. Developing deeper insights.

article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

For example, recently I was in the market for some transcription software. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options. There are other factors involved in making your decision, such as: The complexity of the buying cycle. most commonly popped up.

article thumbnail

How to Successfully Approach Trade-Offs as an Entrepreneur in 2021

Up and Running

Technology tools such as a CRM system can also help you get a strong understanding of your sales cycle and pipeline. Weigh hiring an employee versus implementing software. Automation tools, CRMs, and cloud-based software can help make every minute spent on your business more impactful.

article thumbnail

Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. These are long sales cycles, often with multiple departments and stakeholders involved. CTO, VP of HR) in the customer organization.

article thumbnail

Are You In Control Of Your Business?

YoungUpstarts

But this is where online software such as TradeGecko’s inventory and sales management system provides an ideal solution. Sales inventory software: Pulls together your sales cycle into one central system that all your team can use. Where to start?