Version One Ventures
SEPTEMBER 17, 2013
This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? These are long sales cycles, often with multiple departments and stakeholders involved.
Cracking the Code
OCTOBER 9, 2009
Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Impact of the recession on SaaS Sales&Marketing productivity. Labels: SaaS , sales and marketing , software. Cracking The Code on Facebook. sales and marketing. (10).
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Cracking the Code
NOVEMBER 10, 2009
Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Forget everything you learned about software channels.
Both Sides of the Table
OCTOBER 19, 2009
There was no viral social networking products back then like Twitter where people could easily discover your content. We have also been very busy with our next release, which is due out by December 11th (but I’ll save that for a different post). Consumer approach to software for business users. Folksonomy. Free product.
ConversionXL
MARCH 6, 2019
Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Hard-code subtitles to get your message across without the audio. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Stay on brand.
www.forentrepreneurs.com
FEBRUARY 2, 2010
As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.
ConversionXL
MAY 27, 2022
In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., Attribution software will tell you if your website visitors come to you through direct traffic or organic.
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