.Net Cost Retention Viral 
ConversionXL
FEBRUARY 3, 2022
Neither would have achieved virality had customers not received something tangible for their efforts. Don’t cast your net too far and wide. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. What motivates them to solve their problems?
Startup Professionals Musings
MARCH 25, 2023
Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. High customer loyalty and high team passion.
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Startup Professionals Musings
JUNE 21, 2020
Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. High customer loyalty and high team passion.
A Smart Bear: Startups and Marketing for Geeks
JULY 23, 2013
I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. The mindset works like this: It costs a lot of money to land an enterprise customer. So these costs are amortized over the customers you do land. for every $1.00 Just wait!
Startup Professionals Musings
AUGUST 10, 2014
Most modern investors still look for a business model that embodies a gross margin over 50 percent and a net margin in the 20 percent range. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention and high revenue per employee. High customer loyalty and high team passion.
Startup Professionals Musings
JUNE 26, 2016
Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. High customer loyalty and high team passion.
The Next Web
MARCH 2, 2014
Successful mobile games rely on virality and retention just as much as monetization to stay afloat. In the first 30 days of our anti-cyberbullying campaign, players were so excited about donating that 19 percent of our game’s net revenues ended up going to Cybersmile.
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