Remove 2000 Remove B2B Remove Founder Remove Media
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Examples: Clearslide , Salespatron (I’m a co-founder) and Brainshark. Look at some typical B2B marketing KPIs: Number of leads generated. The two aren’t disconnected, though.

B2B 48
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How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Studies show that only 5% of B2B buyers are ready to buy. Your brand values should permeate through your entire business and marketing strategy , from external interactions (including social media content) to internal culture (more on that in a bit).

Marketing 109
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Andrew Macarthy wrote about social media use during the Mahabis launch. Hugo Woodhead is the founder of Pilcro , which sells brand management software. The SaaS test balloons helped gauge the potential traction on social media and other channels.

Product 110
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The Golden Age of the Boston Internet Entrepreneur

Genuine VC

There are a couple classic archetypes of internet/software founders, including the genius college student cooking up something quirky but ultimately disruptive in his dorm room who launches his company straight out of undergrad. Plus, on top of it all, with accelerator programs we’re net importing kick-ass founders from all over the world.

Boston 206
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Transcript of Focus on Existing Assets to Generate Better Marketing Results

Duct Tape Marketing

He is the president and founder of Revenue & Associates and the creator of The bullseye marketing framework and we’re going to talk about a book built on that called Bullseye Marketing: How to Grow Your Business Faster. Are they doing anything on social media. This is John Jantsch and my guest today is Louis Gudema.

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Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

My Story: The public coming out for my first company, BuildOnline, was in early 2000. Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. We were it in Europe: B2B. I sat next to Irwin Jacobs (founder of Qualcomm) on a bus ride. They always need something new.

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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

He is the founder of Backlinko.com a place where you can get actionable SEO advice. They do X, Y, and Z because there is kind of a lot to it, but the point is that when you sign up as a client they don’t create any new content for you, they don’t set up your social media, they don’t optimize your site.

SEO 59