ConversionXL

JANUARY 8, 2021

One of the first books to explore the challenges of an increasingly fast-paced media and marketing landscape, you’ll learn how to position yourself to remain top of mind. Why do so many companies fail to differentiate ? Ways to differentiate: reverse brand. Mauborgne (2004). On marketing and advertising.

PPC 134

PPC Marketing Lean Differentiation 134

Growthink Blog

APRIL 30, 2013

A strong brand differentiates your product or service from your competitors, and is easily recognized by customers in your market. Rebranding can be a powerful tool in helping you differentiate your product from competitors. If consumers experienced poor results, they wouldn''t buy Tide again despite millions of dollars of advertising.

Developer 100

Developer Differentiation Campaign Reputation 100

Duct Tape Marketing

APRIL 22, 2011

There’s no differentiating Bob’s Fine Pork Bellies from Susy’s Free Range Pork Bellies – all the bellies go in the pit and get snapped up for that day’s price – end of story. I’ll often ask audiences I speak with to raise their hands if they provide good service.

Kansas City 65

Kansas City Small Business Kansas Marketing 65

Duct Tape Marketing

APRIL 28, 2011

Expect to pay a premium Implementing a marketing strategy that allows you to carve out a clear point of differentiation and perhaps a narrow market focus, allows you to charge a premium for your products and services. If the business has to depend on you to make it rain, well, how can run it without you?

Marketing 65

Marketing Valuation Differentiation Lead Generation 65

Duct Tape Marketing

JUNE 20, 2011

This can also create some distinct competitive differentiation as well. There is a strong psychological pull in this approach and some firms find that, although most of their sales come from one package, the existence of the other options helps to overcome resistance because people feel they get to make a choice.

Social Media 69

Social Media SEO Programming Engineer 69

Up and Running

MAY 6, 2015

Also think about, Jonathan, you manage our social media presence among other things and so you understand more than ever it’s really about getting those specific posts out to people through those channels, through email and that’s very much the same thing. “Hey, there’s an advertisement. There you have it.

SBA 60

SBA Technical Review Software Review Small Business 60

Both Sides of the Table

MARCH 1, 2011

Around 2003, Quigo was doing tens of millions of dollars in revenue with two main products: a ready-to-use, search engine marketing solution for advertisers called FeedPoint and a contextual advertising platform for publishers called AdSonar. He wanted Quigo to be in the business of letting advertisers buy directly into the system.

Semantic 302

Semantic Acquisition Valuation Angel Investor 302