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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

My golden rule of public relations is that “if you don’t shape your story somebody else will.&# During the 2004 election he was accused of having made up material facts from his service in the Vietnam War in an election against somebody who didn’t serve in a war. PR is a continual process, not an event.

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3 Simple Ways to Empower Your Customers to Sell For You :: Small.

Duct Tape Marketing

I was speaking at a small event when an audience member came up and told me they had followed me for years, read my books and were really excited to meet me. The event was small enough that there were no plans to introduce me to the group before I started, so I ask this customer is she would like to introduce me to the group.

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Did Google Just Create the Click to Schedule Ad Unit :: Small.

Duct Tape Marketing

From a local business standpoint it gives Google another lever into the transaction while adding functionality for both buyer and seller. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. All rights reserved.

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Monitoring Relationship Status :: Small Business Marketing Blog.

Duct Tape Marketing

Event follow-up – A quick way to monitor how your webinar, conference or presentation went. It may be one of the most important reflections of the service your customers receive. How about monitoring the relationship between internal teams like sales and marketing? All rights reserved.

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What the musically-charged Dreamforce 2013 taught us about running a company

The Next Web

Dreamforce, in my opinion, is by far the best event of the year in enterprise technology. Just when you think Dreamforce is all fun and games, you see Benioff on stage with former supermodel Petra Nemcova as she talks about losing her fiancé in the 2004 Asian Tsunami and dedicating her life to helping others. But you get the idea.

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5 Creative Ways to Use Text Messages in Marketing :: Small.

Duct Tape Marketing

I have no problem doing this, so I’ve started to set up a short code word for each event and I simply say text “event name” to the code and people get a message that allows them to download the slides on the spot while I’m standing up there in front of them. All rights reserved.

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Weekend Favs June Eighteen :: Small Business Marketing Blog from.

Duct Tape Marketing

Keepstream – tool that allows you to organize and publish an archive of things on Twitter such as events streams, specific conversations or a product launch and then embed the conversation on your site. Also makes a great way to share a conversation about a client to help them understand the buzz. All rights reserved.