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Why Your Startup's Name Matters

mashable.com

Why Your Startup’s Name Matters. This article is the first in a three-part series about naming your startup; on Thursday, we’ll discuss creating names, and on Friday, we’ll discuss testing names. Naming can be one of the most difficult challenges in the early stages of a startup. Like Tweet.

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16 Tips for Picking the Perfect Startup Name

mashable.com

16 Tips for Picking the Perfect Startup Name. This article is the second in a three-part series about naming your startup; on Wednesday, we discussed why your startup’s name matters , and on Friday, we’ll discuss testing and buying domains. But how do you actually create a name? Like Tweet. Like Tweet.

Naming 104
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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. Here are 5 campaigns we greatly admire that used relatively scant funds and some of the lessons that small businesses can achieve from an analysis of their success! The Obama campaign and viral video.

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Netflix vs. Blockbuster and bad profits (reflections from my Bazaarvoice days)

Austin Startup

In honor of Netflix’s big beat today in the very unfortunate age of COVID-19, I decided to revisit my four-part Bazaarblog series while I was CEO of Bazaarvoice (from our inception in 2005 to our IPO in 2012). The name of the last part? Netflix’s initial marketing campaign? Netflix vs. Blockbuster: Round Four (Lights Out?)”

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What Google's Penguin Algorithm Means for Your Business

mashable.com

Ever since Google started naming its algorithm updates after furry black and white creatures, we’ve been inundated with talks of pandas and penguins, and how they’re taking down websites one ranking at a time. Title Tags: Still put your most important keyword first in your title tag, but make sure you have your brand name in there, too.

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How to Plan Your Social Integration Strategy

mashable.com

Meme Machine: ‘Hitler’ Skewers Google’s Social Search Plus 4 More Viral Topics. It has to be in your integrated campaign strategy. Hackers Steal User Names and E-Mails from Zappos and 6PM.com. viral video. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

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9 Tips for Raising Startup Funds on AngelList

mashable.com

If you can name drop big customers, do that too — you want your profile to look impressive. What is your viral coefficient? How Old Spice Revived a Campaign That No One Wanted to Touch. viral video. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. Include numbers.