Both Sides of the Table
NOVEMBER 1, 2009
As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.
Duct Tape Marketing
JUNE 16, 2011
My experience is that most businesses have at least a few of those evangelist type customers just looking for ways to sing their praises. Sure, asking them for a few referrals is a great way to let them help, but I’ve found that there a few things you can do to really give your champion customers a voice and let them shine in the process.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Duct Tape Marketing
JUNE 24, 2011
In order to charge more and get what you’re worth you’ve got to take some time and get very serious about measuring one thing – value or results that a customer receives. Here’s how to do that Create a process that requires you to meet with every customer for something I call a “results review.” All rights reserved.
Duct Tape Marketing
JUNE 7, 2011
The marketing strategy is delivered to and through the staff to the ultimate delight and inspiration of the customer. In fact, I’ve said it many times, your staff is likely delivering the same experience to your customers as they are receiving from you. All rights reserved.
YoungUpstarts
MAY 30, 2020
Corporate leadership will soon face new challenges with adhering to social distancing policies and the potential for continuing lockdowns, as well as responding to an anxious audience of both employees and customers. As the country reopens, there will be significant changes to how we gather and interact in public. Ask them questions.
Duct Tape Marketing
JUNE 10, 2011
Business owners must learn to manage and juggle a complex and shifting combination of customer, partner, vendor, staff and advisory relationships in order to survive and grow. Internal customer – How often do you take the internal temperature? It may be one of the most important reflections of the service your customers receive.
Duct Tape Marketing
MAY 16, 2011
Here’s an example: let’s say one of your business goals for the year is to increase renewal business from existing customers by 15%. To develop your marketing strategy, think about the marketing efforts it would take to get more customers to renew. All rights reserved.
Expert insights. Personalized for you.
280 
Let's personalize your content