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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email.

Marketing 121
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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

Friday, March 23, 2007. The following chart compare the impact of the tsunami in 2005 on the website traffic vs. the viral marketing campaign that they launched in 2007 with Popular Media. Labels: internet , sales and marketing. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr.

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What is CRM? Customer Relationship Management Explained

Up and Running

It gives your sales, customer service, business development, marketing, HR, and any other teams direct access to shared information with a better way to manage interactions with customers. This can help them better manage marketing campaigns with clear goals and objectives. Who is using CRM? Share information. Make connections.

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Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. "Engagement" Is Not A Metric, It's An Excuse. How do I choose well?

Analytics 124
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Three Awesome Tools for Small Businesses and Startups

crowdSPRING Blog

Buffer provides daily and weekly reports on reach, clicks, time optimization, and other metrics. We’ve used ZenDesk since their launch in 2007 and have continued to be impressed with the product and its evolution. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

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Speed Up Your Business Growth Through Experimentation

Duct Tape Marketing

17:16] Is there a small set of metrics that you rely on? [19:43] I can tell you that this year, this past year we made significant, I mean incremental significant and material investments into large scale paid campaigns. John Jantsch (10:42): Gonna, you, you're gonna get a sales call from the wall street journal. That's okay.

SEO 82
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Things You Need to Know About Instagram’s New Business Features

Duct Tape Marketing

Metrics such as your top posts, the level of engagement with your followers, reach and impressions are now easily accessible from right within the app. Also, don’t forget that you can create laser-targeted marketing campaigns as you would have access to so much information about your followers, including the city they live in.