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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. donating to your campaign). Strategy: Trigger Their Self-Awareness.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. Their best course is to stabilize the brand.

Marketing 121
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 157
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Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. "Engagement" Is Not A Metric, It's An Excuse. How do I choose well?

Analytics 125
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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

Friday, March 23, 2007. The following chart compare the impact of the tsunami in 2005 on the website traffic vs. the viral marketing campaign that they launched in 2007 with Popular Media. ▼ 2007. (10). SaaS business metrics: why are they different? Best Venture and Technology Podcasts for 2007.

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How Can We Really Measure The ROI of Optimization?

ConversionXL

They would perform a time period comparison, looking back 6-12 months ago when you started the campaign and comparing with the conversion rate you have now (linear analysis). Basically, all changes made during the testing period (combined into one metric) tested against the old version. Craig: Craig Sullivan, Optimal Visit. “It’s

PPC 48
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What is CRM? Customer Relationship Management Explained

Up and Running

This can help them better manage marketing campaigns with clear goals and objectives. It can automate specific communications, help simplify the transition between team members and help track campaigns, purchases, and customer satisfaction. Editor’s note : This article was originally published in 2007 and updated for 2021.