article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Enable Google Analytics tracking. November 7, 2008 7:36 PM nitesh said.

Demand 167
article thumbnail

This Week in Venture Capital – Episode 4

Both Sides of the Table

The investment will be used for product development initiatives. Marketing and lead automation software for businesses; claim to have largest market share in sector since March 2008. Seattle-based company specializing in mobile analytics. Read more: PEHub. Read more: PEHub. GroundTruth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

kaChing launched a virtual portfolio management game on Facebook in January 2008 and a similar version shortly thereafter on kaChing.com. kaChing launched a virtual portfolio management game on Facebook in January 2008 and a similar version shortly thereafter on kaChing.com. How’d it happen? How’d it happen?

article thumbnail

How to Usability Test your Site for Free

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, September 16, 2008 How to Usability Test your Site for Free Noah Kagan has a great discussion of usability testing which can help get you over the "thats too hard" or "thats too expensive" fear. At Facebook we never did testing or looked at analytics.

article thumbnail

This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Money to be used for hiring and additional product development. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. -A A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data.

article thumbnail

Magento Keeps Going from Strength to Strength

VC Cafe

According to TechCrunch , it may very well be Paypal, who has been collaborating with Magento on product development since 2008. Furthermore, Magento was successful in creating an eco-system of developers who specialize in customizing the platform, for a fee. According to this SEC filing , Varien has raised $22.5

article thumbnail

Datablindness

Startup Lessons Learned

Of course, I can still get access to the data about who’s signing up and when – and a lot more analytics, to boot – but I have to ask. So the product development team was busy creating lots of split-tests for lots of hypotheses. Asking imposes overhead. They’ve learned to see this waste.