Startup Lessons Learned
SEPTEMBER 22, 2008
The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors. To the extent that you have good word-of-mouth, activation or retention, these factors tend to drive down your CPA or drive up your LTV, and so are nice bonuses.
Agile VC
APRIL 17, 2011
How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008). Distribution revenue is CPC and CPA. .
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Startup Lessons Learned
DECEMBER 14, 2009
Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# This is the simplest ecosystem and simplest driver of growth.
venturedig.com
NOVEMBER 1, 2009
The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition). The advertiser (IQ Quiz), will pay the Facebook developer (you) each time a user fills out their email address or phone number. users in 2009. Allocate about 20% of of your ad space to CPA-based Ad Networks. How incredible?
Altgate
JANUARY 16, 2011
Applied to the $54 billion global online advertising market, that means there is something like $12 billion in click fraud! These revelations will do two things: force Google to clamp down thereby eliminating 25% of their revenue and scare the hundreds of thousands of advertisers who use Google into reducing their spend. Is this so?
searchengineland.com
MAY 30, 2012
These are two named algo updates from 2009/2010 and familiarity with them indicates some duration of hands-on search. We’re testing television advertising to evaluate our ability to extend our brand from a directory to a reservations destination. 8 Features Advertisers Really Need From Google AdWords. Advertise With Us.
VC Adventure
MARCH 18, 2010
While search marketing is already a huge business, more and more companies each day are discovering the advantages of advertising directly to customers through search engines. The Trada system easily allows advertisers to upload campaign information and connect with hundreds of search experts.
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