Remove 2009 Remove Agile Remove Developer Remove Revenue
article thumbnail

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

article thumbnail

The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Without the revenue to match its expenses, the company is in now danger of running out of money.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? Steve Blank has devoted many years now to trying to answer that question, with a theory he calls Customer Development. You can learn about customer development, and quite a bit more, in Steves book The Four Steps to the Epiphany.

article thumbnail

The Search For the Fountain of Youth – Innovation and Entrepreneurship in the Enterprise

Steve Blank

The company loses customers, then revenues and profits decline and it eventually gets acquired or goes out of business. If you’ve been reading my book on Customer Development and follow my work on Market Type , this type of innovation is best for adding new products to existing markets. outpace an existing company’s business model.

Search 245
article thumbnail

Lessons Learned: The lean startup

Startup Lessons Learned

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. Labels: customer development , lean startup 8comments: Amy said.

Lean 168
article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

Customer 167
article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. The first reaction from my CEO was, “that’s why you’re running the department.” Two paragraphs, Five bullets.