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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

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The Best Books for Marketers (New and Old)

ConversionXL

From naming your product to using your strengths to your advantage, this short read gives you plenty to implement in your own marketing and branding efforts. Reading the book by the same name really changed my paradigm, and I'm now 100% who-first. This Book Will Teach You How to Write Better by Neville Medhora (2013).

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How To Prepare Your Business For Black Friday

YoungUpstarts

The National Retail Federation (NRF) reported that 90 million shoppers descended upon shopping malls, strip malls and freestanding retail outlets on Black Friday in 2013. The average shopper spent $423 over the Black Friday weekend in 2013, which is a 7% increase over 2011. increase over 2013’s actual sales numbers.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Blog Lead Generation Adwords Ppc'

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Paid Search: Are You Wasting Your Money?

crowdSPRING Blog

Paid search marketing is also sometimes called CPC (cost-per-click), or PPC (pay-per-click) marketing, because most search engine advertising is sold on a CPC or PPC basis. If you want to read more about paid search marketing, a good place to start would be Search Engine Land’s posts about PPC.

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The Advanced Guide to Holiday Testing

ConversionXL

Product names / descriptions. Promo / Sale / Discount names / descriptions. Calls to action in PPC ads, on landing pages, in emails. According to Litmus , email volume increases each year and in 2013, sites sent 13% more emails than the year before. Even the big names aren’t exempt from it. Build your list.

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. These are two named algo updates from 2009/2010 and familiarity with them indicates some duration of hands-on search. SMX Toronto - April 2013. 9-10, 2013. SMX London - May 2013.

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