Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Check with the web analytics tool you use, every single tool allows you to do this, though each has a nuance you have to absorb. What was surprising, even to me (!),

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JUNE 11, 2014

From B2C to B2B. In 2014 those numbers are 5:46 for digital and 4:28 on TV. In early 2014 that number is 2 hours and 51 minutes! B2C sites like Travelocity and Fry's have not cornered the market on this. Is there anything more done to death more than reviews on the web? From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. And let’s be honest.

SEO 28

SEO Phoenix Arizona Lead Generation 28

Brandanew

MAY 14, 2015

That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales. Upselling is accomplished through having people understand your value in higher-value/additional products and services, and content marketing is an ideal way to communicate that.

Social Media 100

Social Media Marketing Technical Review Distribution 100

Occam's Razor

NOVEMBER 18, 2014

For four of the examples, I'll also share how the visualization inspired me to apply the lessons to my web analytics data. The graph below shows the predictions of what would have happened if aggressive intervention started in June 2014. or you can consume them one at a time. We know the optimization that is required.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Duct Tape Marketing

JANUARY 28, 2020

We have a web app that lets you do it, mobile apps for iPhone and Android, works in Gmail and Outlook, works in Salesforce, Outreach and a bunch of other platforms. In helping people understand this back in like 2012, 2014, and even today, one of the lines that we draw is a line between marketing through video and relationships through video.

Video 39

Video Technical Review Software Review Colorado 39

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. The Google Small Business page on Facebook is an example of a B2B strategy.

Social Media 60

Social Media Media B2C B2B 60