View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. NVV: How did you adjust? Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. A visual that featured both the Datorama and Salesforce logos could have provided a visual way of communicating the acquisition—ideal for sharing on social media or earning image links. food, fashion) with wide appeal.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

Duct Tape Marketing

DECEMBER 1, 2022

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? I mean, you wrote, when you wrote for click Z it was more like a media publication than what we then saw blog.

Charlotte 88

Charlotte Audience Technical Review Chicago 88

YoungUpstarts

AUGUST 13, 2015

Instead of waiting for shoppers to come to you, tempt them with regular communications, including email campaigns, mobile app notifications and social media posts. Considering that the average e-commerce site took nearly double that to load in 2014, it’s possible that your brand has some work to do.

B2B 100

B2B eCommerce Social Media SEO 100

crowdSPRING Blog

AUGUST 6, 2018

For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. In 2008, famed digital trends and internet analyst Mary Meeker predicted that mobile web traffic would overtake desktop traffic by 2014. After all, your website and your brand should work in tandem.

Mobile 48

Mobile Design Technical Review RSS 48

Duct Tape Marketing

JUNE 26, 2014

It’s not our fault that most of us associate marketing automation with complex campaigns run by advanced marketers in bigger companies. Since the key with any great campaign is delivering the right message to the right audience at the right time, one of the things the industry became focused on was automating emails. Here’s the catch.

Marketing 59

Marketing B2B SEO Campaign 59

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”.

Marketing 28

Marketing North America Lead Generation B2B 28

ConversionXL

MAY 31, 2017

True, some companies experimented with social media as a sales channel as well. That was up from 30% in 2014. Case in point: Earlier this year, we ran a secret shopper-style survey where we filled out lead capture forms and made sales inquires on 433 B2B websites. Form Performance, By the Numbers. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Duct Tape Marketing

APRIL 28, 2016

The tried-and-true value of word-of-mouth referrals is undeniable: In 2014, a Small Business Trends survey showed that 85% of small businesses say their customers learned about them through someone they know. And technology has changed the way it works: Social media is the new word-of-mouth marketing. Don’t forget the follow-up.

Social Media 28

Social Media Retention Channel B2B 28

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Media-Mix Modeling/Experimentation. What was surprising, even to me (!),

Analytics 141

Analytics Metrics Mobile DC 141

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. After that, get to work on your local SEO campaign. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines.

SEO 28

SEO Phoenix Arizona Lead Generation 28

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

NOVEMBER 18, 2014

I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. The graph below shows the predictions of what would have happened if aggressive intervention started in June 2014. I like the last option the best. How many tourists?

Analytics 143

Analytics Sierra Leone Channel Conversion 143