Hunter Walker
MAY 17, 2024
I was publishing quite a bit of original research about bias in workplace documents like performance reviews and job posts, a bunch of it went viral, and I got to know a lot of people who eventually became Textio customers. Like everyone else, we went distributed overnight in March 2020. KS: Isn’t this the trillion-dollar question?
ConversionXL
OCTOBER 4, 2022
Perform a competitive analysis to determine how you’ll differentiate. To stand out, learn what competitors are doing so you can effectively differentiate. Choose value propositions based on differentiation. Up until 2020, Google Shopping was a paid platform for online retailers to advertise new products, akin to Google Ads.
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ConversionXL
NOVEMBER 25, 2020
Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. As of November 2020, the two most important things are: If viewers click on your video when they see the thumbnail and title, how long do they watch the video? lower views) in our data. Your paid YouTube strategy.
Women Entrepreneurs Can
NOVEMBER 30, 2020
If the world of ecommerce wasn’t competitive already, it became even more competitive in the year 2020. It’s the thing that differentiates you from others in the marketplace. Since ecommerce is a particularly fierce market, your branding position can be viral to your success. Try to inflate your brand differential.
ConversionXL
OCTOBER 14, 2021
You work tirelessly to understand your customer, market, and competition so you can differentiate. You can use this brand tracking metric to understand terms and emotions that customers associate with your brand (such as trustworthy, sustainable, and affordable) and use them to further differentiate brand messaging.
Both Sides of the Table
DECEMBER 5, 2010
There was a backlash against the Plaxo spamming yet it paved the way for everybody who came after them to get users to drive viral adoption and we’d throw up our arms and say, “oh boy, here goes another social network that my friends are going to spam me about&# mentality that made it acceptable for everybody who came afterward.
ConversionXL
JULY 21, 2020
In the “tweet heard around the world,” Oreo was able to quickly create a piece of content in real time that went viral and won numerous awards during the Super Bowl a few years ago. — Ashlee Eiland (@Ashlee_Eiland) May 28, 2020. Or showcase a differentiator that inspires loyalty ? No problem. But we will see its fruit.
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