ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. ad campaigns), it’s easy to see the revenue and ROAS for each campaign.

Analytics 118

Analytics Campaign Email Channel 118

www.pakman.com

SEPTEMBER 27, 2012

At that scale, you can reach billions of dollars in revenue. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate. You say Google spends $10B on traffic acquisition. But they do $50B in revenue. Products your friends bought, etc.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. It will put that data in Campaigns section of the Acquisition report. If you have a lot of them, aggregate them up. Rock it.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Total revenue. Tons of data "puking", all just aggregates. Acquisition. Segment Category #1: Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Cost Per Acquisition. Impressions?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

SEPTEMBER 16, 2008

Conversion Rate could be through the roof and yet revenue could be down, your first clues for this will be in understand AOV. But if multiple sessions lead to conversions you might not be attributing right campaign / acquisition drivers. That's why I used Average Order Value (or for Mel and Ian : Average Basket Size :)).

Metrics 123

Metrics Web Non-Compete Analytics 123

practicetrumpstheory.com

JULY 14, 2010

So both Acquisition and Referral can be tabled for now. Note: Some of you might have noticed that I swapped Revenue with Referral from Dave’s version. Note: Some of you might have noticed that I swapped Revenue with Referral from Dave’s version. This skews numbers at the boundaries of the funnel.

Metrics 51

Metrics Lean Retention Startup 51

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. Take the top 10 largest tech innovators (take your pick of largest by revenue or largest by idea) of the last 20 years in Silicon Valley.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

ConversionXL

DECEMBER 3, 2018

Most businesses have a handful of target accounts they dream of closing—big, prestigious companies that could generate a whole lot of revenue in a single deal. Create content to answer hundreds of these questions, and, in aggregate, you can reach a huge audience of relevant prospects. Use targeted case studies to close dream accounts.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." 11: Close to zero aggregated analysis exists, everything's segmented.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy.

Metrics 60

Metrics Analytics Non-Compete Search 60