Acquisition Analytics Lead Generation Retention 
YoungUpstarts
MARCH 19, 2020
If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. Machine learning, however, can automate tasks and apply predictive analytics that drive meaningful growth. by Chad Ruff, Chief Technology Officer at Swiftpage. What does a CRM with machine learning do?
ConversionXL
OCTOBER 16, 2022
There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).
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ConversionXL
AUGUST 13, 2019
Chances are you’ve been told to focus on metrics like: Monthly Recurring Revenue (MRR); Lifetime Value (LTV); Customer Acquisition Cost (CAC). While email acquisition generally measures the strength of your top-of-funnel content, this conversion metric is heavily influenced by your mid-funnel content (e.g. Image source).
YoungUpstarts
OCTOBER 10, 2017
A recent study from Gartner shows marketing budgets are increasing year over year, but as customer acquisition gets more complex, and the requisite tool stack in parallel, data collection and smooth work flows become harder to come by. Learn from their successes and their failures, as this can help boost your own customer retention rates.
ConversionXL
JUNE 2, 2022
ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. Get executive buy-in.
ConversionXL
OCTOBER 4, 2021
Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges. Image source.
ConversionXL
MAY 27, 2022
B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. 7 demand generation tactics to grow your pipeline. Webinars as a demand generation tactic have benefited greatly from this.
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