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The Advanced Guide to Qualitative Research

ConversionXL

Anyone who is familiar with the ResearchXL model will know that the two go hand-in-hand to deliver insights… Let’s say your problem is customer acquisition (you’ve seen the numbers). You simply ask, “What prevented you from buying Product S?” What gives? You decide to set up a quick, one question exit survey for visitors.

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How To Boost eCommerce Revenues With Upselling

ConversionXL

According to Forrester research analyst Sucharita Mulpuru , product recommendations are responsible for an average of 10-30% of eCommerce site revenues. . A cross-sell is when you recommend your customer buy a product that compliments their existing purchase, but is from a different category (or vendor). image source .

eCommerce 118
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

Go to the Analytics Help Demo Account page. You'll see a tab open, urls will flip around, in two seconds you'll see something like this on your Accounts page… Click on 1 Master View and you are in business. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

A web page can load only so fast. The web is littered with re-worded explanations, so rather than spilling more ink, here’s one of the better ones : A Progressive Web Application is a software application, written in the Web platform and running in the browser, that behaves like a cloud-delivered native application.

Web 103
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Beginner's Guide To Web Data Analysis: Ten Steps To Love & Success

Occam's Razor

Go to the product pages. Go to the donation pages. Go to the add to cart page. Go to the RSS / Email sign up page and sign up. Step #2: How good is the acquisition strategy? It's a sign of a healthy business that has a diversified customer acquisition strategy. See how it looks. How's yours?

Web 139
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Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Occam's Razor

The very first page (usually the home page) starts to load, which triggers the web analytics javascript code on the page… The javascript code sends data into the Cloud to your analytics tool. Most typically a hit is a page view. "The visitor just requested a product page." " Etc.

Metrics 144
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Since Pooja's likely to miss some folks walking in (gosh darn clouds!), Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Let's move on to doing productive things.

Metrics 60