VC Cafe
SEPTEMBER 21, 2020
The tech industry is obsessed with the consumer subscription model, or B2C SaaS. For these businesses to be successful, focusing on engagement and mitigating churn is more important than top line growth and high spend on user acquisition. The post The B2C SaaS Landscape and the Bundle Wars appeared first on VC Cafe.
Hearpreneur
JULY 17, 2020
Smart or Self Driving Cars, IoT Devices, Smart Homes, Medical chip implants, Bots, and Robots to assist you; in short, everything will be connected to the internet and cloud. One such industry is the Network Marketing, which entirely depends on customer acquisition. Trends that could spur investments in Technology.
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Austin Startup
APRIL 27, 2019
Who says Austin can’t do B2C now ? the business was the same and through acquisitions it became to be worth $1.33 Fifth, after the incredible success of HomeAway and RetailMeNot, which were B2C roll-ups (i.e., As of today, RetailMeNot is worth $1.33 It is just four-years old?—?for for a value creation of $333 million per year.
ConversionXL
SEPTEMBER 20, 2018
This isn’t limited to the B2C space. According to ProfitWell , customer acquisition costs (CAC) have increased by over 55% in the last 5 years: At the same time, customer willingness to pay for features has dropped by 30% during that same period: So, on one hand, we have rising costs; on the other, we have a lower willingness to pay.
Austin Startup
APRIL 17, 2017
Thrillbox Visual Semantics Visual Semantics builds cloud-based software to stream ‘predictive intelligence’ to AR/VR hardware and software applications primary for real time threat analysis. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.
VC Cafe
NOVEMBER 2, 2019
In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.
VC Cafe
MARCH 15, 2016
At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. In a B2C context, you definitely want to give the chat option to customers who got something in their cart but have yet to complete the purchase. The way you define the stages will be dictated by your product.
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