Agile VC

APRIL 17, 2011

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. paying for travel data from ITA or others (customers acquisition spend is not included in COGS). Distribution revenue is CPC and CPA. .

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

YoungUpstarts

APRIL 15, 2018

Certainly, on the face of it, the argument appears compelling for S-Corps to switch, having previously shied away from such consideration given the onerous double tax that accompanied C-Corp status – at both the entity level, and secondly, upon distribution of dividends to shareholders.

Dividend 157

Dividend Merger Limited Liability Company Distribution 157

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). YouTube is a distribution and marketing channel like any other. You can’t build a brand on YouTube.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Both Sides of the Table

FEBRUARY 21, 2010

Our publisher distribution network reaches in the tens of millions of unique users and is comprised of “head end&# stars as well as many “mid tier&# and “long tail&# publishers. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

AUGUST 12, 2013

But how do we distribute credit for the conversions across all those channels? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? My distribution above is a good starting point. Multi-channel attribution across digital channels. All three challenges are important.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. This report is the only place you can see distribution of days to purchase for Assisted Conversions.

Analytics 60

Analytics Metrics eCommerce PPC 60