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Tips For SaaS Businesses To Up Their Game By Leveraging Web Push Notifications

YoungUpstarts

by Pravya Pravin, product marketer at iZooto. In 2017, with 5X times faster growth than traditional software market, SaaS finds itself outrunning traditional software product delivery. Cloud software model will account for 1 dollar for every $4.59 spent on traditional software by 2019. Re-targeting.

Web 127
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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Cross endorsement.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Cross endorsement.

Partner 225
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

was selected due to its ranking for evergreen queries, such as “things to do in Canada.” Paywalls, by default, are a barrier to organic acquisition—they stop some users from accessing some content. The travel section on Independent.ie We saw no significant decrease in average ranking. Currently, Independent.ie is still #1 on Google.ie

SEO 122
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. Rarely does it regain its former glory. Here’s why.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. Rarely does it regain its former glory. Here’s why.

Azure 120
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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Local businesses in Singapore report up to 5x increase in repeat business , up to 7x increase in fan acquisition rates and 10x increase in word of mouth. All they need is a fan page, which they inevitably already have.