ConversionXL

MAY 27, 2022

Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle. 70% of buyers are already clued up on a product before they talk to sales, if they talk to sales at all.

Demand 95

Demand Management B2B Campaign 95

Rob Go

SEPTEMBER 10, 2012

Social: Early-stage capital efficiency, can grow very very fast, strong network effect. Very hard to pick early, need to be massive to have any chance of success. Adtech: Less speculative, good teams are easier to identify, monetizeable, many acquisitions. Capital intensive, long sales cycle.

Sales Cycle 67

Sales Cycle eCommerce Flash Early Stage 67

Startup Lessons Learned

APRIL 14, 2009

In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue? Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer?

Customer 167

Customer San Francisco Lean Hockey Stick 167

YoungUpstarts

SEPTEMBER 7, 2014

But keep in mind that enterprise sales cycles are typically longer and revenue growth will vary wildly. The payback period is the amount of time it takes to recoup your acquisition cost. This analysis can help you determine sales projections, staffing, and marketing costs. Lifetime Value/Cost of Acquisition.

Metrics 219

Metrics Churn Rate Startup Acquisition 219

infochachkie.com

SEPTEMBER 24, 2011

At the early stages of your company’s life, you cannot rely on disinterested, hired guns to define your company’s key tasks. To fully appreciate why consultants often do not fulfill a startup’s needs, it is important to understand the typical consulting engagement sales cycle. Pyramid Power. from the Wharton School.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

www.forentrepreneurs.com

FEBRUARY 2, 2010

Here are some example metrics that are important at this overall level: CAC – total cost to acquire a customer (see previous blog post Startup Killer: the Cost of Customer Acquisition to understand why this is so important.) SolidWorks 2: The best VAR management program in the world?

Metrics 55

Metrics Design Entrepreneur Startup 55

Hippoland

FEBRUARY 12, 2018

When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. But, it’s not so high such that only a small number of people can pay for it, so you don’t have to get the sales process perfect as a first-time entrepreneur or be a super salesperson.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. But, it’s not so high such that only a small number of people can pay for it, so you don’t have to get the sales process perfect as a first-time entrepreneur or be a super salesperson.

Seed Stage 48

Seed Stage Business Model B2B Email 48

This is going to be BIG.

JANUARY 24, 2011

One of the cool things about being a fund that works with so many early stage companies is that bringing the whole portfolio together in one place results in a lot of collaborative learning opportunities. Talent Acquisitions. Yesterday, First Round had its annual CEO Summit. if you're searching for salespeople.

Startup 116

Startup Ruby PR Sales Cycle 116

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48