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Back to The Future: Power of SMS-Native

View from Seed

It is the one message-space on your phone that you always pay attention to: SMS text messages. And SMS text messages are at the top. Yes, there is something truly special about SMS… it’s: Universal. Most important, yet the most subtle, SMS implies a personal interaction. They don’t. Call it the ultimate priority inbox.

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How to Master Customer Value Optimization

ConversionXL

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

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Strategy Roundtable For Entrepreneurs: Top 10 Online Advertising Trends For The Decade

ReadWriteStart

We started this week's One Million by One Million roundtable with a discussion of online advertising trends, looking at them from the perspective of cost-effective customer acquisition and brand building, as well as entrepreneurial opportunities. Then Umashankar Balasubramanian of RDimensio pitched an SMS-based classified service.

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Entrepreneur Lee Hnetinka And Wilson Lee Start New Venture Darkstore

YoungUpstarts

WunWun was a delivery service that provided customers with delivery of any goods that they needed and did so with a unique SMS element. The company would use SMS to provide customers with updates on their delivery and allow alterations to be made on orders.

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

Finally, pay attention to the KPIs and metrics that matter: Overall revenue; Revenue per visitor; Conversion rate; Customer Acquisition Cost; Customer Lifetime Value; Average order value; Active customers; Customer churn; Repeat customers. There’s no surer sign of omnichannel campaigns working than when these metrics make for good reading.

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The 10-Step Road Map To Promoting Webinars

Duct Tape Marketing

Knowing your cost per lead can help you out in determining your cost per acquisition for each customers. You can use a good reminder sequence via email, and SMS reminder just a couple hours before webinar starts. What you should do is send out well-timed reminder emails and SMS. Maximizing attendance rate is not really hard.

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User Interface Beyond the Web Site

SoCal CTO

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. It might also be through twitter, Facebook, SMS, RSS, voice, etc. They could also do this through SMS, Twitter, etc. If you get an SMS, it’s often not practical to visit a site. But a simple SMS response is quite practical.

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