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Merger and Acquisition Due Diligence Checklist

The Startup Magazine

When it comes to mergers and acquisitions, taking due diligence takes center stage. Without proper due diligence, you might find yourself in a serious financial mess. On these lines, this guide is going to take you through the Prolifogy Mergers & Acquisitions Checklist and how to take due diligence.

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The Importance of Due Diligence in M&A Transactions

Scott Edward Walker

I’ve been handling a number of M&A transactions over the past few months from the buy-side, and one mistake I’m repeatedly seeing is the failure of the acquirer to perform an adequate due-diligence investigation of the target. Indeed, this lesson stuck with me – and it applies regardless of the size of the acquisition.

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How to Conduct a Technical SEO Audit

ConversionXL

Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . All pages on your website are assigned an HTTP status code. Each code relates to a different function. 4xx status codes. 5xx status codes.

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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash. And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth. “Hacking” growth is only sustainable with a truly great product.

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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s the reason that 69% of people buy from a brand they know over one that gets better reviews. It only takes a single bad review to strip away your competitive advantage. Take Shopify. Image source.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

For example, recently I was in the market for some transcription software. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options. But the customer is worth more and the target approach of ABM is warranted. most commonly popped up. Company perception.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

We want money to make some acquisitions (investors would prefer to fund M&A if they know specific deals – not to encourage bad behavior. This is why investors really like SaaS software companies where you have recurring revenue and your largest customer accounts for < 5% of your revenue and your renewals rates are > 90%.

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