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Is the Lean Startup Dead?

Steve Blank

It’s the antithesis of the Lean Startup. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. The Rise of the Lean Startup. The idea of the Lean Startup was built on top of the rubble of the 2000 Dot-Com crash. But NewTV doesn’t plan on testing these hypotheses.

Lean 335
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18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

Hearpreneur

In a recession, advertising costs can go down as fewer companies invest in marketing. When the unexpected happens we can maintain business as usual and don’t have to turn off key functions like marketing and PR. We also run a lean business, with regular budgets and reviews of expenses.

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Twitter Link Roundup #225 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Agile UX vs Lean UX, which should you choose? Agile UX vs Lean UX, which should you choose? What are the best Craigslist advertisements of all time? Legal Contracts for Graphic Designers Who Hate Contracts (w/free contract template to use today) – [link]. 2014 Logo Trends – crowdspring.co/1lDrFyz.

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Twitter Link Roundup #130 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing: Delivering Customer Service via Social Media – [link]. Better Agile Than Smart – [link]. Better Agile Than Smart – [link]. Lean Marketing: Delivering Customer Service via Social Media – [link]. Lean Marketing: Delivering Customer Service via Social Media – [link].

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. The Lean Startup Intensive is tomorrow at Web 2.0. As far as they are concerned, thats eBays job.

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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. It wasn’t measured by how busy you were, it was measured by results.