Remove Advertising Remove Audience Remove Portfolio Remove PR
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What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

Half our portfolio is consumer. Said another way: More consumer transaction vs audience focus companies in #Boston #BostonB2C @robgo @bijan pic.twitter.com/NpQgVsHP2C — David Chang (@changds) July 21, 2015. More functionally, Boston needs to improve its design, branding, and PR skills. Ben Yudysky (@BenYudysky) July 21, 2015.

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Is the Lean Startup Dead?

Steve Blank

Massive liquidity awaited the first movers to the IPO’s, and that’s how they managed their portfolios. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. And to be honest, VC’s in this bubble really didn’t care. Then one day it was over. IPOs dried up.

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Twitter Link Roundup #238 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The image above is a public service billboard that apparently failed to strike a chord with its intended audience. 7 Rules of Perfect Portfolio Websites – crowdspring.co/YTR0jA. Here are some of the links that I’ve liked and shared this past week! You’ll find other funny examples in the Other section below.

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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Over-the-Top Self-Promotion. Limited, Egotistical Content.

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Twitter Link Roundup #237 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Lookalike audiences: the next big thing in marketing? Crowdsourcing: the great advertising agency debate – crowdspring.co/1BeP9SE. 7 Rules of Perfect Portfolio Websites – crowdspring.co/1ytzvGO. How to Provoke Users’ Emotions and Actions with Your Website? InstantShift – crowdspring.co/1DBogMA.

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Twitter Link Roundup #178 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Men and Hard-to-Reach Audiences Are Spending More Time Streaming Digital Video | Adweek – [link]. Newspapers need to stop lying to themselves — and to advertisers — about their circulation – [link]. 50+ Creative Advertising Print Ads | Grafix Designs – [link]. 10 brilliant poster designs – [link].

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Use that intelligence to inform product portfolio and investment choices.”. Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). Premium-brand market leaders [.]

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