VC Cafe

OCTOBER 23, 2022

There are of course exceptions, mainly in the B2C world, like Waze, which sold to Google for $1.4 Revenue doesn’t measure sales efficiency – you can hit a revenue target but the question is at what cost? DAUs, WAUs or MAUs, are a good indication of how valuable is their audience for advertisers.

Metrics 179

Metrics Revenue B2C Portfolio 179

Occam's Razor

FEBRUARY 28, 2017

As bad customer service is a massive long-term cost – and short-term pain –, it was decided that the company would undertake a serious re-training effort for all the customer service reps and with that problems would get solved faster. Like perhaps most large organizations, this one was a bit more focused on Cost. Cost Per Impression.

Metrics 60

Metrics Analytics Acquisition Naming 60

Mike Michalowicz

FEBRUARY 11, 2013

Purchase a membership that allows you to advertise your business and USE IT. Self-printed cost is $0.46 Surprises always work to instill loyalty and retention. This will help you build your customer or client base without having to spend a lot on advertising. And best of all, they don’t cost any money!”

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. It does not matter if you are a B2B or B2C or A2K, you will always see this. For advertisers with huge budgets it absolutely yields incredibly valuable insights.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Even though it costs quite a lot to attend, it remains an invitation-only event with a feeling of exclusivity. B2B brands shouldn’t feel left out, even if they lag behind. Research collaborations.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). First Ask Yourself, “What’s the Cost of Switching?”. Here’s how A.G.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). First Ask Yourself, “What’s the Cost of Switching?”. Here’s how A.G.

Customer 91

Customer Retention B2C Programming 91

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). Oct, 2010 at 9:39 am A comment and a question.

B2B 42

B2B Metrics Marketing Startup 42

steveblank.com

JULY 8, 2011

This kind of search normally costs more than $500… Test your name [link] so you don’t end up with a name that is confusingly similar to an existing trademark. It covers both Europe ant the US, it is easy, fast and free. Reply Tatiana Maya , on March 10, 2011 at 9:10 pm said: Hi Steve, Are you aware of [link] ???

Software Review 110

Software Review Startup Silicon Valley Analytics 110