Duct Tape Marketing

OCTOBER 27, 2017

If you’re advertising in your neighborhood with billboards or on the local radio or TV channel, make it easy for leads to contact you for more information. Here’s what they advertised-. This way, they used the immediacy of texting, for instant gratification, like Coke did in the Share a Coke campaign. Get a free burger!

Marketing 49

Marketing Redemption Channel SMS 49

YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. This could take place via the five phases of movement marketing: 1. Use direct marketing and promotions to encourage purchase.

Social Media 145

Social Media Channel Curation PR 145

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. New one-time customers may be incented to return.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. New one-time customers may be incented to return.

Analytics 246

Analytics Retention Startup Social Media 246

Duct Tape Marketing

SEPTEMBER 23, 2011

Advertisers are the customers and you, dear Facebook user, are simply part of the data stream that advertisers desperately seek. Real-Time Direct Marketing – Facebook didn’t call it this but hidden away in several of the announcements yesterday were a couple things that marketers and developers are likely frothing over.

Advertising 75

Advertising Revenue Campaign Direct Marketing 75

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. New one-time customers may be incented to return.

Analytics 120

Analytics Retention Social Media Campaign 120

aweissman.com

DECEMBER 27, 2006

Scott Karp wrote last week that innovations in online advertising could dethrone the page view as the metric of choice. And search clear dominates direct response. In other words, the advertiser intent or motivation (reach, response, etc.) What increases in importance is the data provided to the advertiser.

Advertising 20

Advertising Analytics Metrics Campaign 20

Duct Tape Marketing

DECEMBER 17, 2019

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

Social Media 38

Social Media Media Framework Advertising 38

crowdSPRING Blog

FEBRUARY 11, 2019

Develop your brand. Advertising consulting. To help businesses with their online and offline advertising campaigns. Marketing consulting. Few business owners understand marketing. Yet they still need to create a marketing plan, develop strategies, and execute. Develop Your Brand Identity.

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

You want this to be passive, so you need to find ways to develop either content or have people use your website without you personally investing the time. I began placing advertisements on the website. Would you be interested in advertising on my website?” and I got a handful of advertisers who said yes.

Technical Review 73

Technical Review Software Review Prospectus Audience 73

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Finding money and saving money online.

Internet 114

Internet eCommerce Advertising Flash 114