Steve Blank

SEPTEMBER 27, 2010

In Customer Development the goal of a minimum feature set is to pare the features of the first product release to the minimum necessary for early customers. And once you got the data you asked for, it still took weeks or months for a marketer to tease out any customer insight and trends from the data. An Epiphany.

San Francisco 230

San Francisco Database Advisory Board Silicon Valley 230

ConversionXL

MAY 27, 2022

Demand generation campaigns must be supported by a robust lead generation strategy that captures qualified, high-intent leads to nurture and convert. Without a robust demand generation strategy , marketing leads arrive with a lack of education and understanding of the industry and product and little intent to purchase. Take monday.com.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Up and Running

SEPTEMBER 13, 2021

By observing how users reach your website and how they behave once they are on it, you can steer your online marketing strategy to improve the quantity and quality of visitors to your site. You can also use the data to develop the best way of converting website visitors into leads. Acquisition. Where did your site visitors come from?

Analytics 93

Analytics SEO Channel Search 93

ConversionXL

MAY 3, 2017

On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. Custom Audiences will be an indispensable resource in developing your targeting strategy for Facebook Ads. Customer segmentation is an old trick in the marketing book. Why Facebook Custom Audiences Is The First Step.

San Jose 133

San Jose Customer Database Campaign 133

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. New one-time customers may be incented to return. Movie recommendations.

Analytics 177

Analytics Retention Social Media Campaign 177

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. New one-time customers may be incented to return. Movie recommendations.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

YoungUpstarts

MAY 24, 2012

This could take place via the five phases of movement marketing: 1. Strategy – Developing a strategy for movement marketing by understanding the insights and motivations behind them. Use direct marketing and promotions to encourage purchase. However, it isn’t always a bed of roses.

Social Media 145

Social Media Channel Curation PR 145

Duct Tape Marketing

OCTOBER 27, 2017

It was also easy for the chain to measure the campaign results, compared to measuring the performance of their other marketing channels, like TV and radio. This way, they used the immediacy of texting, for instant gratification, like Coke did in the Share a Coke campaign. Get more responses to direct mail.

Marketing 50

Marketing Redemption Channel SMS 50

Duct Tape Marketing

NOVEMBER 17, 2022

21:01] What are some places you like to turn to to get personal development and business development? [22:35] Kip and Keion share their marketing expertise unfiltered in the details, the truth, and nobody tells it. Listen to marketing, its grain, wherever you get your podcast. (00:55): Connect with Debbie on LinkedIn.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. New one-time customers may be incented to return. Movie recommendations.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. New one-time customers may be incented to return. Movie recommendations.

Analytics 120

Analytics Retention Social Media Campaign 120

Duct Tape Marketing

SEPTEMBER 23, 2011

.” Do Facebook users really need more ways to say what they are doing, perhaps not, but brands will likely see this as a creative way to get more engagement and build campaigns around sharing using specific verbs in conjunction with the nouns of the brand.

Advertising 75

Advertising Revenue Campaign Direct Marketing 75

Duct Tape Marketing

DECEMBER 17, 2019

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

Social Media 39

Social Media Media Framework Advertising 39

crowdSPRING Blog

FEBRUARY 11, 2019

Develop your brand. To help businesses with their online and offline advertising campaigns. Marketing consulting. Few business owners understand marketing. Yet they still need to create a marketing plan, develop strategies, and execute. Develop Your Brand Identity. Choose your niche. Spread the word.

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. Product Education & FAQs.

Retention 48

Retention Email eCommerce Software Review 48

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Austin Startup

FEBRUARY 24, 2019

Develop a personal board of advisors about that topic. My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. “You’ll spend time at the conferences that people go to about that topic, read all the books about that topic, read the magazine articles, the news articles about that topic.

Software Review 48

Software Review Sales Cofounder Analytics 48

YoungUpstarts

DECEMBER 7, 2017

In this article, I’ll show you what triggered marketing is, as well as a live example of triggered marketing. I’ll also discuss some of the emotions that can be used to carry out triggered marketing, plus four important steps in building an effective triggered marketing campaign. Closure is important.

Marketing 124

Marketing Analytics Campaign Email 124

ConversionXL

DECEMBER 30, 2015

There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? There are two primary types of emails that you should be concerned with in eCommerce: direct marketing and transactional. Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

aweissman.com

DECEMBER 27, 2006

An advertiser may only care about reach, or unique users, for some campaigns , but for others might wants levels of segmentation that heretofore don't exist (but are being developed). I see alot of similarities here to the direct marketing industry which is data driven like this.

Advertising 20

Advertising Analytics Metrics Campaign 20

Duct Tape Marketing

JUNE 1, 2017

And then get busy working on boosting your lead conversions through email marketing. Develop strong call-to-actions. Remember to test these strategies to see what works with your email campaign. A drip campaign makes sense for new subscribers. Implement a nurturing campaign. Take a look. Use anchor text CTAs.

Email 59

Email Customer Marketing Campaign 59

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

You want this to be passive, so you need to find ways to develop either content or have people use your website without you personally investing the time. I really developed that into a stand-alone business, not the subject of this talk, but that business brought me into the world of blogging. Create a product to sell.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Report tangibly and make content marketing comparable to direct marketing channels.

PPC 48

PPC Analytics Video Non-Compete 48

Lightspeed Venture Partners

DECEMBER 3, 2010

While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms. Many brand campaigns incorporate custom elements, ranging from social media and other earned media components to custom microsites, site takeovers, roadblocks and other high impact units.

Internet 114

Internet eCommerce Advertising Flash 114