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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

And then what you mentioned is that Google's more of an advertising business than they are a search business. But they don't want to change if they don't have to because it could end up affecting their advertising revenue. So they're not going to change anything if they can't figure out how to put ads on it full stop.

SEO 70
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5 Essential Spreadsheets for Social Media Analytics

mashable.com

5 Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them? Monitor Social Media Reputation.

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[INTERVIEW] Eldon Mascoll, Toronto Entrepreneur, Founder Of Freedom Park Media Group

YoungUpstarts

Since the 90s, Toronto-based entrepreneur Eldon Mascoll has been making his mark in the media industry, working in areas that include television production, film, marketing and advertising. Q: Your career has spanned from working on various media ventures to opening and operating your own franchise.

Media 113
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

Partner 240
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How we can fix online video advertising’s weakest links

The Next Web

Naturally, the cash follows and online video advertising became the fastest growing segment in the advertising world, doubling every two years. Regardless of its sources, this kind of growth is great news for the entire online video ecosystem, including owners, publishers, advertisers and video related startups. A revolution!

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Why Your Startup's Name Matters

mashable.com

A tech and social media publishing site. Latest Social Media News. Latest Media News. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. Social Media Lists. Jobs Events Try Our New Social News App Welcome to Mashable! IT FEELS GREAT! Check out ;).

Naming 84
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16 Tips for Picking the Perfect Startup Name

mashable.com

Latest Social Media News. Latest Media News. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. Social Media Lists. Social Media. Advertising. Jobs Events Try Our New Social News App Welcome to Mashable! Top Stories. All Stories. Television.

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