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Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

One common scenario is this: Company PJ spends $250 million on traditional advertising. They have a smattering of microsites that their Agency put together once in a campaign rush a number of years ago. Note: The IAB (Interactive Advertising Bureau) and Google both benefit in their own way from the use of digital platforms.

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30 Entrepreneurs Explain the Future Trends They See in Their Industry

Hearpreneur

Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. 2- Growth of voice search. Consumers are loving the convenience of simply speaking what they want, from movie requests to directions, thanks to enhanced voice search. 3- Visual search. Photo Credit: Sep Niakan.

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The 50 Most Promising Israeli Startups in 2016

VC Cafe

Kenshoo – Programmatic advertising in search engines and social networks (Raised $65M). Gett – Taxi hailing and deliveries in Israel, Russia and UK (Raised $102M). Appsflyer – Effectiveness measurement of mobile advertising campaigns (Raised $28M).

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Twitter Link Roundup #76 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

DSPs And The Future Of Advertising – [link]. 30 Super Innovative Print Ad Campaigns – [link]. Excellent overview about Google changes targeting content farms and the impact on search – [link]. 20 creative guerilla marketing campaigns – [link]. 30 Super Innovative Print Ad Campaigns – [link].

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Twitter Link Roundup #139 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns – [link]. Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns – [link]. Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns – [link]. 25 Brilliant Examples of Olympics Print Advertisements – [link].

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent. However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. How click fraud works.

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. One of my favorite tools to do that is Insights for Search which provides an incredible way to see how interest in your brand has grown over time and whether you are strengthening your brand over time. I never search for a sports car.

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