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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Loyal buyers of other brands don’t care about your ad budget or your search terms.

PPC 121
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30 Entrepreneurs Explain the Future Trends They See in Their Industry

Hearpreneur

Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. 2- Growth of voice search. Consumers are loving the convenience of simply speaking what they want, from movie requests to directions, thanks to enhanced voice search. 3- Visual search. Photo Credit: Sep Niakan.

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Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

They have a smattering of microsites that their Agency put together once in a campaign rush a number of years ago. That also applies to the consumer Search behavior (#4 below) which includes all search engines and not just Google. What is the role of Search Engines in the purchase process? They know the web is exciting.

Global 136
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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Russia, with its 145M population has been providing 21 percent of our downloads ever since, and it is our second largest market after the US to date. ASO (Appstore Search Optimization) for apps plays a similar role to SEO for websites. It cost us exactly $0. The Result? ASO like a pro. Which one’s better?

Brazil 158
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Twitter Link Roundup #76 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

30 Super Innovative Print Ad Campaigns – [link]. Excellent overview about Google changes targeting content farms and the impact on search – [link]. 20 creative guerilla marketing campaigns – [link]. Excellent overview about Google changes targeting content farms and the impact on search – [link].

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How to Setup Google Analytics and Segment Your Data

ConversionXL

If you aren’t seeing the URLs report as expected, be sure to check that: The Google Analytics code is on the page (normally you can “right-click” and select “View Source” then search for “UA-” to find the GA code). Do this under “All Products” You can add Google AdWords , Search Console , AdSense , etc. Property setup.

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The 50 Most Promising Israeli Startups in 2016

VC Cafe

Kenshoo – Programmatic advertising in search engines and social networks (Raised $65M). Gett – Taxi hailing and deliveries in Israel, Russia and UK (Raised $102M). Appsflyer – Effectiveness measurement of mobile advertising campaigns (Raised $28M). Ctera – Private cloud for corporates (Raised $45M).