Up and Running

FEBRUARY 9, 2015

This is Sabrina Parsons, the CEO of Palo Alto Software. Those of you that have had the opportunity to go to college, I am quite sure that you probably know someone who is a CPA and someone who is a lawyer and you want to add those two people to this kitchen cabinet as well because you need professional advice.

Social Media 60

Social Media Small Business Software Review Technical Review 60

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" You may be getting a lot of conversions, but the CPA can kill you. " low. You do too. #3.

Channel 162

Channel Analytics Campaign Conversion 162

Duct Tape Marketing

FEBRUARY 15, 2016

Now, I think it is mostly used as a prospecting tool by marketing consultants like myself, since it is a great way to find out which businesses in the area have a decent marketing budget (printed directory advertising isn’t cheap, after all), but are not using that budget very effectively. Impossible and overused promise.

Small Business 28

Small Business CPA Software Review Jordan 28

mashable.com

JANUARY 23, 2012

This is particularly true in the fast-paced high-tech and software world, where only a small percentage of startups mature. If you’ve been operating as an LLC, review the dissolution requirements in your state’s LLCA (Limited Liability Company Act). I know…having been a CPA for thirty years. January 22, 2012 12:58:54.

LLC 68

LLC Technical Review Social Media Startup 68

ConversionXL

FEBRUARY 3, 2017

An affiliate network is where affiliates can go to find reputable offers to promote and where advertisers can go to find lots of affiliates. CPA / Sub-Affiliate. Software / Tech. The checkout page didn’t even have a coupon code box. To fight such actions, review your affiliates’ tactics. Email Marketing.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

SEPTEMBER 15, 2016

These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms. Google uses relevance to make sure that only useful ads are displayed to users and prevents advertisers from paying their way on to a search that’s unrelated to their product or service.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Scanned QR codes. Links shared and clicked within mobile apps and instant messengers.

Analytics 118

Analytics Campaign Email Channel 118

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth.

Customer 156

Customer San Francisco Viral Lean 156

Hearpreneur

MAY 18, 2022

Giving back to the community has always been something I valued, so using my CPA and JD expertise, I knew there was something I could do to make taxes less daunting. While working in a big world-known company, our early process around translation management in software localization consisted of Google Sheets usage.

Entrepreneur 143

Entrepreneur Technical Review Software Review Jordan 143