Advertising, Internet, Japan and Metrics

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. False negatives would be an issue, but combining ad words with other forms of advertising, such as guerrilla marketing, might yield a more robust answer. Getting educated about advertising, agencies, and.

Demand

Demand San Francisco Lean Continuous Deployment

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

NOVEMBER 6, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Getting educated about advertising, agencies, and. Startup Lessons Learned - the Conference (April 23. Case Study: Continuous deployment makes releases n.

Agile

Agile San Francisco Software Review Continuous Deployment

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

Growth - when you have existing customers, the pressure is on to grow your key metrics day-in day-out. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Getting educated about advertising, agencies, and.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

NOVEMBER 4, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Getting educated about advertising, agencies, and. Startup Lessons Learned - the Conference (April 23. Case Study: Continuous deployment makes releases n.

Lean

Lean San Francisco Agile Continuous Deployment

Marching through quicksand

Startup Lessons Learned

AUGUST 24, 2009

And thanks to the radical transparency enabled by the internet, the quality of these proposals is actually constantly rising, to the point that it’s almost impossible to judge the quality of the final product – because all the proposals look polished and professional, even the terrible ones. Is that a lot?

San Francisco

San Francisco Lean Technical Review Distribution

Getting educated about advertising, agencies, and media buyers

Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Getting educated about advertising, agencies, and media buyers I see lots of startups whose business plans revolve around selling high-value ad space to brand advertisers. You also need to know what each one cares about, which metrics they look at (or studiously ignore).

Advertising

Advertising San Francisco Media Continuous Deployment

Lessons Learned: ScienceDaily: Corporate culture is most important.

Startup Lessons Learned

NOVEMBER 18, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Getting educated about advertising, agencies, and. Startup Lessons Learned - the Conference (April 23. Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Continuous Deployment Lean DC

Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Getting educated about advertising, agencies, and. Startup Lessons Learned - the Conference (April 23. Case Study: Continuous deployment makes releases n.

Customer Development

Customer Development Developer San Francisco Customer

The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

MAY 14, 2009

Were not going to have any form of advertising, but I am considering trying to offer a scholarship program to worthy entrepreneurs, just as we did for the Web 2.0 Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Lean

Lean San Francisco Continuous Deployment Software Review

The Steps of the Recruiting Process … and How to Identify Failure Points

www.ere.net

JULY 15, 2012

advertising. The goal is to better understand precisely how they look for jobs, so that you can engineer your approach to advertising opportunities to make your jobs visible to them. Common reason for failure: no metric or feedback mechanism to measure the percentage of applications that were routed to the wrong job. financials.

Hiring

Hiring Metrics Search Widget

Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

MARCH 4, 2009

It connects to the internet to automatically download the necessary codes. In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. One of my favorite gadgets at home is the Harmony Universal Remote. They want to do activities. Startup Lessons Learned - the Conference (April 23.

San Francisco

San Francisco Lean Continuous Deployment DC

Episode 9: Lean Business Planning with Tim Berry | The Bcast

Up and Running

JULY 31, 2015

An American with a lot of academic credentials who was in Japan at the time. Tim: On the other hand, there is internet, sad to say, of kittens, so Jonathon’s sound … Jonathan: I’m just hitting a demographic, man, that’s all. How do you guys do this on the internet? Let’s start with lean.

Lean

Lean Business Plan Forecast Software Review

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics

Metrics San Francisco Lean Viral

Lessons Learned: The engineering manager's lament

Startup Lessons Learned

OCTOBER 20, 2008

Flaws in design as a different story, and shouldnt be treated the same way; a user can live with software that doesnt have one of the features advertised, but he cant live with software where a feature sometimes does one thing, and sometimes another. October 22, 2008 2:31 PM Eric said. Startup Lessons Learned - the Conference (April 23.

Software Review

Software Review Engineer Management Technical Review

Lessons Learned: Three freemium strategies

Startup Lessons Learned

JANUARY 27, 2009

Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. I think this is the right way to think about many advertising businesses, like Google AdWords. Is it that they act as free advertising for our premium product? Free as inventory.

San Francisco

San Francisco Lean Continuous Deployment DC

Case Study: SlideShare goes freemium

Startup Lessons Learned

AUGUST 16, 2010

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. The idea seemed to SlideShare to be a natural direction.

San Francisco

San Francisco Lean Analytics Continuous Deployment

Lessons Learned: CPI > CPC

Startup Lessons Learned

JANUARY 11, 2009

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. Because social networks have generated staggering quantities of traffic without generating as much economic value from traditional advertising models, theres a big opportunity to buy traffic on a new model.

San Francisco

San Francisco Social Network Lean Continuous Deployment

Twitter Link Roundup #183 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

JUNE 13, 2013

Google Takes Home Half of Worldwide Mobile Internet Ad Revenues | eMarketer – [link]. “Tesla Motors has no advertising, no ad agency, no CMO, no dealer network.” “Tesla Motors has no advertising, no ad agency, no CMO, no dealer network.” 10 Beautiful Creative Advertising Masterpieces – [link].

Social Media

Social Media Small Business Design Media

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth. Sorry about that.)

Customer

Customer San Francisco Viral Lean

Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I had a lot of fun learning what the internet could do for me. In fact, my first website I can’t show you, because I don’t think we have internet access, but I had a Geocities website in 1999 for a card game I used to play called Magic the Gathering. I also visited Japan, Melbourne, Singapore, and a few places like that.

Technical Review

Technical Review Software Review Prospectus Audience

Lo, my 1032 subscribers, who are you?

Startup Lessons Learned

NOVEMBER 19, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Getting educated about advertising, agencies, and. Startup Lessons Learned - the Conference (April 23. Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Where did Silicon Valley come from?

Startup Lessons Learned

NOVEMBER 11, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Getting educated about advertising, agencies, and. Startup Lessons Learned - the Conference (April 23. Case Study: Continuous deployment makes releases n.

Silicon Valley

Silicon Valley San Francisco Lean Continuous Deployment

Pivot, don't jump to a new vision

Startup Lessons Learned

JUNE 22, 2009

Leading up to a pivot, each cycle, despite our best efforts, the metrics werent good enough. I am so sick of your tweets it's advertising 24/7. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco

San Francisco Lean Continuous Deployment Agile

Good enough never is (or is it?)

Startup Lessons Learned

SEPTEMBER 27, 2010

No vanity metrics should be looked at. Freemium or subscription or advertising? No vanity metrics should be looked at. Freemium or subscription or advertising? As I wrote in Don’t Launch , it’s essential to remember that these early minimum viable product launches are not marketing launches.

San Francisco

San Francisco Lean Continuous Deployment Software Review

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Here was our experience at IMVU, which I have seen replicated at many other consumer internet startups. Know what the success metrics are for the launch. Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors.

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

SEM

SEM San Francisco Lean Continuous Deployment

Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

NOVEMBER 29, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Getting educated about advertising, agencies, and. Startup Lessons Learned - the Conference (April 23. Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Agile Java

How to conduct a Five Whys root cause analysis

Startup Lessons Learned

JULY 2, 2009

I work in advertising and this system would work to analyze failures. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. I have not read the previous post(s) on 5 why's (about to now though.),

San Francisco

San Francisco Lean Technical Review Software Review

Lessons Learned: Five Whys

Startup Lessons Learned

NOVEMBER 13, 2008

Because five whys kept turning up a few key metrics that were hard to set static thresholds for, we even had a dynamic prediction algorithm that would make forecasts based on past data, and fire alerts if the metric ever went out of its normal bounds. Getting educated about advertising, agencies, and.

Software Review

Software Review Technical Review San Francisco Continuous Deployment

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Getting educated about advertising, agencies, and. Startup Lessons Learned - the Conference (April 23. Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Continuous Deployment DC

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. Vanity metrics are generally bigger. Vanity metrics. The solution? Is that really news?

San Francisco

San Francisco Metrics Lean PR

50+ Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

SEPTEMBER 16, 2015

Ori had been working in advertising for 7 years but had been waiting to find the right start-up opportunity. Internet businesses are harder and harder to name since the dot com is still the leading TLD. After looking at many extensions, we came up with the word ‘metrics.’ Metrics are defined as a standard of measurement.

Naming

Naming Entrepreneur Haiti Nigeria

Lessons Learned: Net Promoter Score: an operational tool to.

Startup Lessons Learned

NOVEMBER 22, 2008

Our response time to the crisis was much too slow, and as part of the post-mortem analysis of why , I took a look at the various metrics that all took a precipitous turn for the worse during that summer. Getting educated about advertising, agencies, and. Of everything we measured, it was Net Promoter Score that plunged first.

.Net

.Net Operations San Francisco Lean

Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

FEBRUARY 12, 2009

Are advertisers customers, and are they part of a market? But also, remember that eBay started out with pez dispensers but also remember that Google never advertised and Ive heard that Facebook got it right from the start. Is a market a set of paying customers? Are there different types, or are they all similar?

San Francisco

San Francisco Continuous Deployment Ruby Lean

Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

NOVEMBER 5, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Getting educated about advertising, agencies, and. Startup Lessons Learned - the Conference (April 23. Case Study: Continuous deployment makes releases n.

Campaign

Campaign San Francisco Lean Agile

The cardinal sin of community management

Startup Lessons Learned

SEPTEMBER 11, 2009

We kept denying that we had done anything wrong, that the features still worked as advertised, and justifying our decisions instead of apologizing. And that lets me know that you still haven't grasped that there is no such thing as "trolls" They are a creation of the geek cabal that created the Internet and brooked no dissent.

Community

Community Management Lean Software Review

Lessons Learned: The three drivers of growth for your business.

Lessons Learned: Using AdWords to assess demand for your new.

Trending Sources

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Lessons Learned: The one line split-test, or how to A/B all the time

Lessons Learned: The four kinds of work, and how to get them done.

Lessons Learned: Principles of Lean Startups, presentation for.

Marching through quicksand

Getting educated about advertising, agencies, and media buyers

Lessons Learned: ScienceDaily: Corporate culture is most important.

Lessons Learned: What is customer development?

The Lean Startup Workshop - now an O'Reilly Master Class

The Steps of the Recruiting Process … and How to Identify Failure Points

Lo, my 2295 subscribers, who are you?

Episode 9: Lean Business Planning with Tim Berry | The Bcast

Lessons Learned: The metrics and levers of engagement.

Lessons Learned: The engineering manager's lament

Lessons Learned: Three freemium strategies

Case Study: SlideShare goes freemium

Lessons Learned: CPI > CPC

Twitter Link Roundup #183 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

Business ecology and the four customer currencies

Transcript And MP3 Of My $180,000 Website Flipping Presentation

Lo, my 1032 subscribers, who are you?

Lessons Learned: Where did Silicon Valley come from?

Pivot, don't jump to a new vision

Good enough never is (or is it?)

Lessons Learned: Don't launch

Lessons Learned: SEM on five dollars a day

Lessons Learned: The ABCDEF's of conducting a technical interview

How to conduct a Five Whys root cause analysis

Lessons Learned: Five Whys

Lessons Learned: The four kinds of work, and how to get them done.

The Superbowl ad test

50+ Entrepreneurs Explain How They Came Up With Their Business Name

Lessons Learned: Net Promoter Score: an operational tool to.

Lessons Learned: What is a market? (a guide for hackers)

Learning from Obama: maneuver warfare on the campaign trail

The cardinal sin of community management

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