How To Market Better and Grow Your Small Business Faster Using The Psychology of Reciprocity
crowdSPRING Blog
AUGUST 20, 2018
Morton’s Steakhouse also used reciprocity to gain lots of free publicity and advertising. One great example is the time a traveler to Las Vegas checked into her hotel, only to discover she had forgotten her favorite shoes at home. Morton’s Steakhouse. They used a method commonly known as “surprise and delight.”
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