crowdSPRING Blog

MAY 11, 2012

Six Myths of Product Development – [link]. Unlimited Vacation Doesn’t Create Slackers–It Ensures Productivity – [link]. Six Myths of Product Development – [link]. Crowdsourcing taps public for work, money, ideas – [link]. Early Startup Time Wasters – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

OCTOBER 20, 2010

Amazon’s Approach to Product Development – [link]. A Complete Guide to Effective Writing – [link]. Five Ways to Write Magnificent Copy – [link]. Put Crowdsourcing to Work for You – [link]. How We Collaborate is More Important Than Who Collaborates – [link]. – [link].

Social Media 91

Social Media Small Business Design Media 91

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) are all expensive and potentially fatal distractions if done before you have found product/market fit and a repeatable sales model.

Lean 244

Lean Silicon Valley Startup RSS 244

ConversionXL

JUNE 25, 2021

Paid advertising options include: Sponsored content Native search ads Podcast ads Email newsletter ads. Spread the word through public relations. They’ll be able to help get your product in front of new audiences and increase brand awareness. Utilize paid ads.

Product 96

Product Social Media Audience Software Review 96

YoungUpstarts

JULY 22, 2015

Off season public relations and engagement plan. Keeping your brand relevant in the offseason has a lot to do with how engaged you are when people aren’t necessarily thinking about your product. For example, a key component to marketing the Cold-EEZE brand is through TV advertising. Inspire Employee Engagement Year Round.

Startup 100

Startup Bankruptcy Campaign Demand 100

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. The Use of a Product Development Model to Measure Sales Using the product development diagram for startup sales activities is like using a clock to tell the temperature.

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

YoungUpstarts

JULY 23, 2012

Unlike most of her competitors, Lynda does almost everything in-house – from the growing of the fruits in thousands of acres of orchard, R&D process involved in creating new products, extraction of the juice through a patented manufacturing process, to the advertising and packaging of the product. Image source.

Ruby 159

Ruby Fiji America Dilution 159

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Duct Tape Marketing

APRIL 15, 2013

A vibrant community today plays a role product development, problem solving, culture, branding and even finance. Include things like advertising, events, social networks, public relations, sales and sales promotion, email marketing, and SEO. Move on to audit the elements of their online and offline presence.

Community 65

Community Channel Framework Public Relations 65

Up and Running

AUGUST 11, 2016

In a study held by the communications and public relations firm of Cohn & Wolfe, consumers consider a brand to be authentic when the company delivers on what it promises, protects consumer data, respects privacy, and interacts with their customers with transparency and integrity. Authenticity. Authenticity will sell more than ads.

United Arab Emirates 60

United Arab Emirates Social Media Redemption United Kingdom 60

Hearpreneur

JULY 18, 2018

I never know if I will be wearing my marketing hat, my finance hat, my product development hat or my lawyer hat. Thanks to Jenny Kincaid Julian, Socialworx Public Relations ! #23- #10- The diversity that entrepreneurship brings. Photo Credit: Deborah Sweeney. No two days are the same. When they win, I truly win.

Entrepreneur 126

Entrepreneur Thailand Spain Finance 126