Startup Professionals Musings
MAY 4, 2020
For example, I used to regularly hear pitches for the next great social media site, usually focused on a special interest or niche , such as photography, cooking, healthy living, or a thousand others. Define success metrics, and measure progress regularly. Make strategy updates part of your normal business cycle.
ConversionXL
AUGUST 11, 2021
This might include things like: Website Social media banners and content Newsletters Digital and traditional media advertising Naming rights of a building Event sponsorship Speaking opportunities Exhibitor opportunities Access to influencers. These should be backed by social proof to show off your credentials.
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Duct Tape Marketing
JUNE 7, 2023
So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side. My ask would be the next time you do or say something on behalf of the customer, like I've got a customer advisory board. Do you have an employee advisory board? But I am there.
Startup Professionals Musings
JANUARY 6, 2021
It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals. No matter how much energy, experience, and passion you have, there is always more you can learn from an Advisory Board of external experts or a mentor.
Startup Professionals Musings
AUGUST 19, 2016
In my role as an advisory board member for several startups, I’m always excited to see that initial surge of revenue from a great rollout campaign. As the business grows, it pays to learn how to use automated financial tools, and review the key financial metrics daily.
Startup Professionals Musings
OCTOBER 17, 2018
Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics.
David Teten
JANUARY 23, 2021
The next best move is to build your core team, e.g., recruit an Advisory Board, Venture Partners, and EIRs. Set up the basic marketing toolkit: deck, website, accurate online databases, and social media accounts. . For more on this, see An Investor’s Personal Social Media Tech Stack. Lastly, gather feedback.
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