Hearpreneur

AUGUST 2, 2016

We believe that traditional media buying – display and banner ads, PR, social media, search keywords, etc. – But just wanting to raise and offering your opportunity to investors isn’t enough to guarantee a successful campaign. Find the experts and our affiliated partners. And what is the biggest don’t?

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Marketers must be able to reliably credit conversions (i.e.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Mehdi Oudjida.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 9, 2016

You can also search for other stuff, like custom reports or attribution models. The latter is particularly useful as an aggregated view for senior executives. Now scroll just a bit back up, stare at that column, what would your strategy be for Organic Search if it is at 0.46? Affiliates! Another tip. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Coalesce address the more general problem of searching through large data sets for best fits. Pacer is useful to search prior litigation, bankruptcies, etc. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. This is quick, easy, and allows the dashboard viewer to see how campaigns (e.g.,

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

MARCH 23, 2010

It is a bit silly to believe you can use one tool for purpose x (say search analysis) and another for purpose y (say everything else). When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Do a Google search for the Consultant. Was that what you set out to buy?

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. PS: Our business is in trouble because we are over-reliant on Search!

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Oh, and everything has a CPA (not just your paid search or display/banner ads). In this blog post we are going to bring the sexyback. Let's do this!

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. You think understanding Keywords without drilling down to each search engine will be awesome. Idea #1: Segment out your Brand Search Keywords. Search has a very very long tail. Why Segmentation? Branding baby!

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

SEPTEMBER 16, 2008

They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. Which campaigns are higher AOV and which are the losers. 6: Share of Search. Ditto for traffic sources / keywords.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JANUARY 10, 2011

At the end of a recent keynote recently the first question to me was: "Sure you can optimize the page and campaign based on clicks and on amount donated. I can measure that they donated and which email campaigns caused them to donate actual hard earned dollars. I did great with my online campaign!" 4: Be pragmatic.

Analytics 120

Analytics Web Agile Campaign 120

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Collection of end-to-end Paid Search analysis reports. #11: That is worth fighting for.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. On that note… If you search through the 300 posts I've written thus far (this one is 301!), Tools used in this post.

Metrics 60

Metrics Analytics Non-Compete Search 60

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Â Search for apps tools. Google Custom Search Engine. Campaign Monitor. web analytics measure marketing campaigns. Search Engine Optimization Tools. SEO and campaign management tool.

Software Review 53

Software Review Technical Review Startup 53