www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. These models allow scale to emerge at very low-cost. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate.

Social Media 47

Social Media Vertical Advertising Distribution 47

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. If there’s a cost associated with running a campaign (i.e.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

APRIL 22, 2015

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. If copying Amazon would be all that it takes to grow your ecommerce business, there would be many more Amazons around. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But they don't realize the cost. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. If you have a lot of them, aggregate them up. Earn more affection.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MARCH 23, 2010

Never bother to do a online usability study (it just costs $20 a pop!!). Business priorities (no we are not doing ecommerce, we want leads!). History, and historical comparisons, beyond the last 13 months are vastly overrated, and almost never worth the cost that data hangs around your neck.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

DECEMBER 12, 2011

Cost Per Acquisition. That's the cost. Tip: Remember this is just cost, not profit. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! Cost Per Acquisition. We have something magnificent. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Coupon affiliates. "Social All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

OCTOBER 22, 2008

Automatic importing of AdWords cost data into Urchin. Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. Quantity is just one of the ecommerce segmentation possibilities in Analytics. AdSense now integrated into GA. Advanced visualizations: Motion Charts! Custom Reports!

Analytics 105

Analytics Web Search Non-Compete 105

VC Cafe

JULY 15, 2011

The cost for the startups is 10% of their equity, which is taken by the fund GeekVentures I as payment. The cost is only $10 per month, and they hope to attract the SMB market which currently isn’t served by Cisco or Juniper. They plan to scale by using ecommerce aggregators as affiliates.

Incubator 99

Incubator Startup Florida 99

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." 11: Close to zero aggregated analysis exists, everything's segmented.

Analytics 140

Analytics Web Metrics DC 140

www.vccafe.com

MARCH 11, 2013

tells you how much adwords cost. affiliate and referral marketing on the web. hire low-cost international engineering talent. aggregation. Find the top ten keywords ranking to your websites. SEMRush â?? SEO and campaign management tool. Clickable â?? Pay per click management. Market Samurai â?? SEO Keyword Analysis Tool.

Software Review 53

Software Review Technical Review Startup 53