Steve Blank
JUNE 8, 2021
This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique. It Takes A Village.
ConversionXL
JANUARY 24, 2014
It’s Not A Conversion Problem, It’s A Customer Development Problem. Think About Customer Experience, Not Just Conversion Optimization. Affiliates. Blog Business development customer development customer experience customer feedback cycle value proposition'
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VC Cafe
SEPTEMBER 5, 2012
In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. Creating searchable content that is original and interesting, increases the chances of users sharing your content and blogs picking it up as interesting stories. Unbounce online marketing blog. Distribution Hacks.
YoungUpstarts
OCTOBER 12, 2012
Traditional marketing often tries to encourage customer advocacy with cash rewards, discounts, or other untoward inducements. National Instruments used an especially creative approach with its customer influencers, who were mid-level IT managers at the companies they did business with.
steveblank.com
JULY 8, 2011
Useful blogs and links for startups Click Here ————– 2. automatic links to generated images Rietveld - asynchronous code reviews on changesets Tech*if*er0*urs – blog on roadmap for learning rails Best free programming books Project Management Basecamp - web-based project management and collaboration tool.
Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
ConversionXL
SEPTEMBER 24, 2012
passionate about “saving the world” – I ran a blog on social entrepreneurship (even got mentioned in Guy Kawasaki’s blog) and tried to get a job with United Nations. I also started a blog. The blog became the most read internet marketing blog in the country. Listen to your customers.
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