Occam's Razor

AUGUST 9, 2016

Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. Here's the official definition: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. The last column. It is painful. In that row click on Source/Medium.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Let's do this!

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink). Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly. Was that what you set out to buy?

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

SEPTEMBER 19, 2011

We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. The company truly has a portfolio strategy when it comes to marketing. The people.

.Net 119

.Net Campaign Channel Analytics 119

Duct Tape Marketing

NOVEMBER 11, 2021

Helpful affiliate tools: Referral Candy , Referral rock. Success story features Q and a sessions with successful business leaders, keynote presentations, conversations on sales marketing. I mean, if you think about affiliate deals, they're kind of, Hey, you know, send somebody our way, use this referral link and you get 20 bucks.

Affiliate 96

Affiliate Advisory Board Networking Programming 96

Both Sides of the Table

OCTOBER 31, 2011

VC Delta is scraping websites of VCs and Tweeting when they add new portfolio companies to their websites making it easier to track when other VCs are doing. talk about their Twitter integration and how you can use Twitter analytics to better monitor social media conversion on marketing campaigns. Augmented Data.

Florida 324

Florida API Seattle Semantic 324

Austin Startup

DECEMBER 12, 2017

They are also helping us fund a social media campaign to reach people who might not already be coming to The DEC or other coworking spaces. The leadership team combines deep operational expertise within the technology sector along with extensive strategic advisory experience to deliver unparalleled value to its investment portfolio.

Dallas 48

Dallas San Antonio Houston Texas 48

Occam's Razor

JANUARY 10, 2011

You don't necessarily need an MBA, but if you can't have a intelligent business analysis conversation you won't be effective. Here is the only way to succeed at web analytics: Identify the business macro and micro conversions. Torture everyone to identify economic value of non-revenue micro conversions.

Analytics 120

Analytics Web Agile Campaign 120

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. affiliate and referral marketing on the web. Campaigner - email marketing suite. Campaign Monitor â?? GetSatisfaction - conversations between companies / customers. Login System. Social functionality.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

JANUARY 9, 2012

" Sad, unimaginative measurements of their sad, unimaginative campaigns. If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? 2 Multiplicity: Competencies, Campaigns, Systems, Everything.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

OCTOBER 22, 2008

You think All Visits and Overall Conversion Rate gives you insights. On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. When you look at all that in aggregate you get nothing. After that we'll do the bare bones.].

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Site Conversion Rate. All data in aggregate is crap.

Analytics 140

Analytics Web Metrics DC 140