Steve Blank
JUNE 8, 2021
Although the class was run completely online, and even though they were suffering from Zoom fatigue, the 10 teams of 42 students collectively interviewed 1,142 beneficiaries, stakeholders, requirements writers, program managers, industry partners, etc. Team Fleetwise – Vehicle Fleet Management. All the presentations are worth a watch.
Both Sides of the Table
APRIL 15, 2010
In fact, their affiliate partners dissuaded them from doing so. So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage. They were able to “buy&# the affiliate business because they had the Google.com cash cow. I like EdgeCast and spent time with the management team.
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ConversionXL
JANUARY 24, 2014
It’s Not A Conversion Problem, It’s A Customer Development Problem. Think About Customer Experience, Not Just Conversion Optimization. Business Development Is All About Relationships. Even though Hunter goes over this very briefly in the beginning, he talks about the different types of partnerships he manages.
YoungUpstarts
OCTOBER 12, 2012
But a better way is to help advocates and influencers create social capital: help them build their affiliation networks, increase their reputations, and give them access to new knowledge — all of which your customer influencers crave. That got NI into the C-suite. Use advocacy to improve demand generation.
YoungUpstarts
OCTOBER 22, 2012
Salesforce.com CEO Marc Benioff put it best when he said that even though every company knows customer references are important, most companies have a lax approach to actually managing them. Someone may hand him a list of prospective references who may or may not be happy customers, or strategically significant, or even profitable.
YoungUpstarts
SEPTEMBER 12, 2012
The company was having a noticeable customer retention issue several years ago. Retention rates had declined from the high 90s to the mid 80s, which senior management felt the need to address quickly. SAS software was doing an excellent job of keeping up with customer needs. SAS Canada is a good case in point. their peers).
Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
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