Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. For some answers, What is Avinash's typical day like?

Analytics 131

Analytics Marketing Campaign Metrics 131

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

Eventually the Internet came along and the Trading Post no longer commanded the secondhand market like it once did (though it did successfully transition online). To advertise my tutoring service I marketed using posters offline and eventually set up a website and marketed on classified sites as well.

Affiliate 111

Affiliate Internet Software Review Advertising 111

The Next Web

MAY 5, 2013

Like most people who do marketing for startups, I have a love-hate relationship with the term “growth hacker.” On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America. The difference between “growth hacking” and “marketing”.

Marketing 165

Marketing Viral SEO Analytics 165

ReadWriteStart

MAY 3, 2011

and SEO as two of the most effective and affordable customer acquisition strategies. Raj presented a 3 million total available market of Google App users as his target audience. My sense is the market is not as broad, and most small businesses do not hire very actively. Guerrilla p.r. AskHerFriends.com. inCircled.

Acquisition 115

Acquisition SEO San Francisco India 115

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. All three probably make attempts at world-of-mouth marketing - its just that for Viral, its life-or-death. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

JULY 12, 2010

You'll note that Tynt's selling point is connected to SEO. The idea that your copied text creates links back to you which in turn creates visits back to you, and per Tynt, better SEO goodness. The days of just inbound links counting towards SEO goodness are long behind us. More mobile SEO! Two reasons: 1.

Analytics 96

Analytics Viral Web Mobile 96

Up and Running

DECEMBER 18, 2019

Great branding and marketing start with telling and sharing with consistency over time. One of the first things you can do to establish consistent messaging as a company is to get crystal clear on who you should be speaking to— your target market. Who was your product and services built for? What problem does it solve for them?

Curation 96

Curation Social Media SEM Audience 96

Hearpreneur

SEPTEMBER 11, 2015

DIGITAL MARKETING. It’s true as your brand and person grows in your market, you have the power to influence so think carefully about the messages you send as s**t sticks. ” This is my favorite business quote because it illustrates the primary factor that differentiates successful entrepreneurs from the rest of the pack.

Entrepreneur 48

Entrepreneur RSS Social Media Media 48

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Very common goal for many marketing campaigns. " Admit it, you've heard it.

Campaign 128

Campaign Analytics Metrics Search 128