Remove Affiliate Remove Management Remove PPC Remove Software Review
article thumbnail

Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Peter Drucker famously said, “What gets measured gets managed.” Well, you’re likely managing the wrong things and making poor choices based on incorrect (or incomplete) data. Is PPC data showing in Google Analytics? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)?

article thumbnail

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

Here is a simple example: You are the Acquisition manager for a company called Omniture. Direct traffic is a fantastic segment to analyze because it contains desirable Visitors and yet because it is often polluted (due to our own inability to implement web analytics tools correctly). Copy the code in the above text file.

Analytics 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

article thumbnail

A Primer to Setting Up Your Own Affiliate Marketing Program

ConversionXL

What I’m talking about of course is affiliate marketing. We’ll be looking at affiliate marketing from an merchant view point. How to be successful at running your own affiliate program. But first, let’s get something straight… What Exactly Is Affiliate Marketing? How Affiliate Sales Have Grown In Recent Years.

Affiliate 111
article thumbnail

Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

Click on over and give us a review on iTunes, please! So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I think it became known as like a certain type of partner set who were like professional affiliates. Like this show?

article thumbnail

5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics. Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since. Benefits of having a partner program.

article thumbnail

Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Wired refers to these as “hordes of linked machines controlled by rogue software.” However, we also see affiliate click fraud, competitor click fraud, click farms, and bots.

PPC 121