Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). This is the standard attribution model in all web analytics tools. Multi-channel attribution across digital channels.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. Missing web analytics tag from landing pages. They land on a page that is missing the web analytics tag.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. The utm_term value is used mainly to identify the search term, but it can also be used to pass similar information, like the CTA on the link. In other words, the foundation of conversion attribution is traffic attribution. What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

YoungUpstarts

JULY 11, 2019

Affiliate Marketing. And Affiliate Marketing. One can do SEO, PPC, Email outreach, or can merely handle social media accounts of others and get paid for their time & knowledge. IT companies, or businesses in general, are always searching for competent individuals who can give a hand in their projects. Sponsored posts.

Affiliate 113

Affiliate Social Media PPC Advertising 113

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. What would be the future of Adwords marketers with not provided searched query ?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! You can also search for other stuff, like custom reports or attribution models.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Search/Keyword Competitive Performance. Tools used in this post.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JULY 1, 2008

Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Still some web analytics vendors and consultants are fond of saying, "Yes we can track everything, online and offline and underwear sizes, and you won't have to lift a finger!"

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

MAY 18, 2010

Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Of course Yahoo!

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

SEPTEMBER 24, 2012

It was then when I launched (along with my girlfriend) my first web project, called it Dreaminder. I had a degree in Information Technology, had worked as a web developer, tech support guy, account manager, sales person and a marketer. I was very actively searching for the answer. We all have dreams, but we tend to forget them.

Panama 124

Panama Africa Internet Email 124

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. There's a Paid Search micro-ecosystem you can download at the end of this post.) I can see that Pocket drives most repeat visits, and people are most curious (5% internal search rate).

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

MARCH 20, 2015

Here’s what Andre Morys, CEO of Web Arts thought: Honestly: #cxllive is the best conference I’ve attended – ever – thank you to @peeplaja for everything! André Morys Web Arts (@morys) March 12, 2015. It boils down to 3-8 items and a text search. Prioritize your site search results (e.g.

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

MAY 11, 2013

Without call tracking, you have no idea what web pages that caller has visited. For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. But we don’t have to be.

Analytics 116

Analytics Phoenix PPC Campaign 116

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue! You get the idea.

Metrics 120

Metrics Analytics PPC Campaign 120

Software By Rob

FEBRUARY 10, 2009

Until a few weeks ago I owned one of the top ranking sites on Google for the search term “beach towels.&# With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. Traffic was from organic search (primarily Google). 3 Rob on 02.10.09

Design 51

Design Software Review Marketing Software Developers 51

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Most companies hire a Web Analyst, Sr. Total revenue.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Affiliates. Search keywords. Too much data from our web analytics tools. Products sold. Referring URL's.

Analytics 94

Analytics Metrics Cloud Web 94

Entrepreneurs-Journey.com by Yaro Starak

MAY 21, 2010

In the Beginning… My interest in making money online started while in high school when I came across the term, affiliate marketing. I did manage to make a few sales, but unfortunately, my advertising costs were way higher than what I earned, so it was time for me to start searching for something else. The Online Grunt Work.

Affiliate 77

Affiliate PPC Internet Email 77

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ The web rocks!]. Share of Search. One great way to do this is to measure Share of Search. If you have done a great job of branding then the number of people looking for you (searching for you) should go up.

Campaign 128

Campaign Analytics Metrics Search 128

marketingland.com

OCTOBER 8, 2012

Search Marketing |. Affiliate Marketing. “Oh, What A Tangled Web We Weave, When First We Practice To (Self) Deceive” With apologies to Sir Walter Scott for my mangling of his most popular turn of phrase, I’d like to take some time now to discuss how people ?and Search Engine Land Webcasts, Whitepapers.

Metrics 47

Metrics Analytics Search Affiliate 47

Occam's Razor

AUGUST 28, 2006

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run).

Metrics 98

Metrics Analytics SEM Campaign 98

marketingland.com

JULY 11, 2012

Search Marketing |. Affiliate Marketing. Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.”. Social Media |. Display Advertising |. Analytics |. Email Marketing |. All E-Solutions Spotlights |.

Email 49

Email Mobile SEO Search 49