ConversionXL
NOVEMBER 3, 2016
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? There you want to look at things in clumps and aggregates.
YoungUpstarts
OCTOBER 2, 2014
The Uberflip platform starts with aggregating all the content you create and curate. Are they interested in learning about SEO? Serve up a content stream dedicated to SEO with a sign-up form to access a gated eBook about the topic. This encourages them to stay inside the branded experience you build.
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Duct Tape Marketing
JANUARY 7, 2020
Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. But why not just focus on SEO and call it a day?
Hearpreneur
SEPTEMBER 18, 2020
These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. We were trying to pick a name that would indicate what it is we do since we are a B2C company. From an SEO perspective, it is always helpful to find a domain name that includes your target keywords.
Occam's Razor
MAY 20, 2013
At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. Let's call them ZQI University.
The Next Web
DECEMBER 8, 2013
By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Start with aggregating scarce and in-demand inventory.
Occam's Razor
JANUARY 28, 2013
There is a lot any business — B2C, B2B, A2Z — can learn from Songza. by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators! I love the social nature of sharing playlists. The suggestions engine they have.
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